Behind the Brand: How Midnight Boheme Designed Eleven’s Signature Look

Behind the Brand: How Midnight Boheme Designed Eleven’s Signature Look—From Logo to Libations, New Orleans Design Meets Coastal Cool

When Eleven Cocktail Lounge set out to become Ocean Springs’ sleekest sip spot, it wasn’t just about the bourbon, the velvet seating, or the moody lighting (although, let’s be honest—those helped). It was about branding—creating an identity that felt modern, magnetic, and unmistakably Southern with a twist.

That’s where Midnight Boheme stepped in.

Based in New Orleans, Midnight Boheme is a boutique graphic design studio known for bold aesthetics, thoughtful storytelling, and the kind of visuals that make people say, “Wait—who designed that?”

✨ A Logo That Says It All (Without Saying Too Much)

The logo for Eleven is a masterclass in visual restraint. Clean lines. Sleek typography. A subtle edge that whispers “modern cocktail lounge” without shouting “bar.” It’s contemporary with just enough attitude—just like the drinks it represents.

Crafted by Midnight Boheme, the logo reflects the soul of Eleven: minimalist but memorable, grounded in Gulf Coast chic with a sharp design sensibility that stands out on everything from cocktail menus to custom glassware.

📖 The Menu: Equal Parts Art and Alcohol

Midnight Boheme didn’t stop at the logo. They created Eleven’s entire menu experience, turning a simple drink list into a beautifully illustrated, multi-chapter booklet. From detailed line drawings of bar tools and glassware to witty quotes and elegant page layouts, the menu reads like a coffee table book for cocktail lovers. Each chapter—Martinis, Smashes, Old Fashioneds, and beyond—has its own personality, brought to life through intentional design and impeccable taste.

It’s more than just a list of drinks. It’s a guided journey through the cocktail culture Eleven celebrates.

💻 A Website That Wows

To bring the brand full circle, Midnight Boheme also designed Eleven’s custom website—a digital extension of the lounge’s signature vibe. It’s stylish, streamlined, and smartly built to match the ambiance of the bar itself. From elegant scrolling transitions to high-impact imagery and integrated branding elements, the site tells Eleven’s story with clarity and confidence—making it as easy to book an event as it is to get thirsty.

🖤 Why It Works

Midnight Boheme didn’t just give Eleven a “look”—they gave it a voice, a mood, a presence. The entire brand—from the front door sign to the final page of the cocktail menu—feels cohesive, intentional, and elevated. It’s design that doesn’t just support the experience; it becomes part of the experience.

So next time you’re sipping a Gin Basil Smash or flipping through the cocktail menu, raise a glass to the unsung hero behind Eleven’s aesthetic allure. Because great design doesn’t shout—it stirs.

Cheers to Midnight Boheme, where creative vision meets spirited execution. 

🥂Visit them at midnightboheme.com to see more of their branding brilliance.